Photos that make a first impression
Large, scrolling, high-resolution hero photos give shoppers a closer look at the home.
A better way to show your home
What Is Zillow Showcase?
Zillow’s premium listing experience — included with every HomeSavvy 1% listing at no extra cost.
Showcase brings photography, a 3D tour, an interactive floor plan and enhanced visibility together in one Zillow listing. We include it alongside full-service representation and your home’s broader marketing plan.
SHOWCASE / LISTING EXPERIENCE
More of your home. More ways to explore it.
Professional photography3D Home tourInteractive floor planEnhanced discovery
01 / THE EXPERIENCE
What buyers see
A listing designed to help buyers picture the home, understand its layout and decide whether to take the next step.
Zillow 3D Home tour
Buyers can explore the home virtually before deciding to visit in person.
Interactive floor plan
Shoppers can understand the layout and move between rooms on the floor plan.
Photos organized by room
Zillow’s AI matches photos to rooms on the floor plan and suggests lead photos. Your agent reviews and customizes the presentation.
Want to see it in action? Explore Zillow’s sample Showcase listing.
See a live Showcase exampleSample listing provided by Zillow.
02 / DISCOVERY
How it gets more exposure
A beautiful listing matters most when the right buyers can find it. Showcase adds discovery features beyond the presentation itself.
More prominent search placement
Showcase listings receive priority placement in personalized Zillow search results.
Recognizable in search and on the map
Special markers distinguish Showcase listings in results and on the map.
Emails to matching shoppers
Zillow sends dedicated emails to shoppers whose saved criteria match the home. Zillow says these emails reach “hundreds of thousands” of users.
Limited availability
Showcase is offered to a limited number of agents and appears on less than 1% of Zillow listings.
03 / ZILLOW’S FIGURES
Results Zillow reports
Compared with similar nearby non-Showcase listings.
84%more page views
77%more saves
93%more shares
10%more likely to go pending within 14 days
~2%higher sale price — about $7,000 on average
According to Zillow’s published figures; not a guarantee for any individual home. Source: zillow.com/pro/showcase-facts.
04 / TRANSPARENCY
See how your listing performs
Sellers receive a performance report showing how buyers engage with their Showcase listing, including a comparison with similar listings.
What your report covers
- Listing views
- Saves and shares
- Email delivery and opens
- Comparison with similar listings
05 / THE DIFFERENCE
Why most agents don’t offer it
Showcase costs the agent extra, and access is limited. That is why it is not a standard part of every listing package.
Traditional agentsRarely include Showcase
Discount agentsRarely include Showcase
HomeSavvyIncludes it on every listing
Lower cost—not reduced representation
The rebate works because our technology streamlines our overhead and saves us time. You still get direct, full-service representation.
HomeSavvy
Traditional Agents
Discount Agents
Your Own Dedicated Local Team
HomeSavvyOne accountable agent from first conversation through closing
TraditionalMay include assistants or hand-offs
DiscountLarge service areas, showing agents, dozens of transactions at a time, and hand-offs
Commission Savings
HomeSavvyUp to 1.5% of the purchase price back for buyers, 1% listing for sellers
TraditionalNo commission rebate
DiscountOften with hidden fees and reduced service
Full-Service Experience
HomeSavvyWhite-glove service from first consult to closing
TraditionalFull service, but at full price
DiscountLimited support, fewer touchpoints
Zillow Showcase Marketing
HomeSavvy3D tours, interactive floorplans, premium visibility
TraditionalRarely
DiscountRarely
06 / COMMON QUESTIONS
Zillow Showcase FAQs
Thinking about selling?
Let’s talk about a full-service listing that makes your home stand out without a full-price listing fee.
See our seller services →